Transformation of Banner Ads through Incredible Technologies
As the new decade begins, the online ecommerce industry has been growing rapidly with the help of rising technology and the internet. With an astoundingly lucrative market growing, the online platforms are flying high above with the motive of reaching high number of customers, increasing sales and boosting online markets. Well, we’ve seen technologies that changed the methods banner ads and marketing in general communicate with their audience from the search engine boom to the current advent of on-demand marketing. But then the question arises, which ones had the most impact? Which technologies left an inedible, incredible difference that transformed banner ads forever?
SOCIAL MEDIA
With the emergence of Social Media, it has gone on to the impact nearly each and every activity we do on the web. They have become primary and foremost platforms for banner ads expanding the reach of display advertising while it is not exactly observed a lot of rich media banner ads on social networks. However, more exciting from a rich media viewpoint is how we can incorporate social media in the Effective Ads themselves. The encouragement in-medium engagement and transformation of ads from a sales pitch to a truly engaging and individual experience targets audiences through creative inclusion of social sharing within the high-level media creative’s.
REAL-TIME BIDDING
It is almost the staggeringly drastic! Real-time Bidding may not be the most meaningful technology cited in the list, well, it can be co-related that claim for social media or even mobile. From the time a web user steps into a webpage to the moment the automatic bidding starts to the final step of figuring out which ad gets served where Real-time Bidding is simply distinct in its breadth and depth, the sheer amount of information required to pull-off Real-time Bidding is immense. The most impressive and convenient characteristics or feature of RTB for banner ads is quick and easy target user profiling, ad-matching and deployment. When it comes to premium ad inventory that companies might want to have their sales teams actually take a look at before serving but unlike other technologies, Real-time Biddings has it drawbacks particularly.
MOBILE
Personal platforms where users can be engaged with through meaningful banner advertisements, mobile devices such as tablets and smart phones are personal into the web. To the utmost, a recent report declared that rich media is higher than effective in engaging mobile users, creating better interactions as compared to standard banners. Standard display banners while still widely used are consistently being employed by the side of animated and interactive banners all across the web and the customized, interactive formats of banner creative will process to strike a chord with no doubts with the millions of mobile device users already actively engaging in ecommerce.
RETARGETING
The online marketing industry observed the emergence of retargeting in no time with analytics data that ranks from performance, predictive and behavioral information- a very welcome development even for the consumers. At present, more than ever, ads can also be delivered to the people who actually want to observe them. The simple addition of highly likely relevance of an advertisement to user’s interests based on:
- His/her demographics
- History of web use
- Browsing behavior
- Experiencing less interruptive & more customized and personal
- Changing it into a sort of pre-customer experience.
With this marketers get better results and customers get better dynamic ads.
HIGH IMPACT AD FORMATS
In terms of both types of dynamic ads, dimensions and interactive characteristics and features, the Interactive Advertising Bureau (IAB) spearheaded rich media creative ad formats on a broader concept. The breadth of ad formats that banner ads now come in give display advertising a much needed edge that can come in a handy when struggling with banner blindness from the expansion of banner ads to interactive video- a very real threat to effective advertising. From the rest of the industry, incorporates marketing best practices like permission-based marketing and audience engagement to truly set rich media apart. However, the varied ad formats go beyond that. The growth of the exciting niche is very promising while the IAB is constantly trying to standardize formats.
BIG DATA
In its early stages, Big Data is only in its infancy. It is simply overawing effect. The structured and unstructured information in Big Data can take RTB and retargeting numerous steps further through the exploration of its four dimensions applied to banner ads and rich media in terms of volume, velocity, variety and veracity. Through banner ads and rich media less of a hit-or-miss approach and more of a find-and-deliver system with 99% efficiency the devastating large amounts of exact confirmed data fed in real time can make marketing. Before stepping into Data Science concept, you must be aware of the several things that will help you add value to your business. While considering Machine Learning, various techniques coming into existence are defined as Supervised, Unsupervised, Reinforcement and much more
The Bottom Line
The following above points might just be the start of grander evolution of banner ads that may be seen as the splash into more avant-garde realms such as the augmented reality. Well, roiling with potential is the future of rich media creative and banner ads. However, we’ll see what other technologies will change banner ads forever in a few more years!
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