10 Reasons Why Facebook Ads Are Not Delivering
It’s extremely frustrating when you go running some Facebook ads and you find that, for whatever reason, they aren’t just running. Well, there are innumerable reasons why they may not be running that it’s quite challenging to troubleshoot. Most often, you spend more time trying to talk with Facebook support and searching your ad manager than you did making the ad in the first and the foremost place.
Each marketer gets overwhelmed with the performance they’re functioning from their marketing campaigns. However, no one out there set up ad campaigns without having some expectation of results.
In this blog, we will be enlightening major points on “why Facebook ads are not delivering”. Not only this, but we will be also catering you with the solutions for each one.
Here it is, just keep on reading!
- Your Ads have been Disapproved!
Super annoying right? You consume hours creating the perfect ads, just to look out the Facebook rejected them.
This exists more than you may think, specifically when you first begin using Facebook ads.
Solution
The most common reasons and you need to fix them are:
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Text in your image exceeds larger than 20%
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The ad implies improper language
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Content is not allowed on Facebook
- Your Ad is still in Review
Your ad could adhere in review, that is the next explanation for Facebook ads not delivering even one.
Numerous ads are reviewed in a day, however in a few scenarios, it might take longer.
If you’ve made changes to targeting, creative, optimization or billing, the ad platform clears longer review times.
Solution
Since edits force the methods to begin over again, do not edit your ads until the approved method is completed.
- Spending Limit Reached
Facebook permits you to set an account -broad spending limit. That declares as soon as you can reach the limit, your ads will stop spending.
Solution
For fixing this, go to billing and check your account spending limit on the right-hand side. With this, you can increase your account spending limit.
- Billing Failed
Most often, a lot many times, credit cards maximize. This will even exist if you are a frequent advertiser.
Solution
Facebook will notify you if your billing method fails. You will be asked to pay off the card or add a new one in a way to consistently spend money on ads. This whole will be in the billing section.
- Throttled Ads
The first and the foremost thousand impressions can create or break your ad’s success without the knowledge to several people. Facebook will mostly choke back impressions for that ad if one get zero clicks on your thousand impressions.
his is one reason why Facebook reduces spending on certain ads in your ad sets, and favours others.
Solution
Involve multiple and different ad creatives in your ad set. This diminishes the chances of low click-through rate stopping all your ads. Probability is one of your ads will be effective and efficient.
If none are working out best then you most probably have an audience problem. You can also give a try to distinct audience and look if that improves.
- Low Bids
Bidding on Facebook can be complicated. Your Facebook ads not delivering could be sue to poor bidding techniques. Facebook bidding is processed via higher bids model. Advertising people bid on the amount they volunteer to pay per 1000 impressions to the audience they desire for to reach. In several scenarios, people are trying to approach the similar audience. The advertiser who performs bidding in high volume will have his or her ads offered.
Bidding a $10 CPM does not mean you will pay $10. For example:
Roy bids $0.30 per link click
Clara bids $1 per link click
Roseleen bids $1.50 per link click
Roy will receive a less amount of impressions, Clara will receive several and Roseleen will get in high amount. Although, he will not pay $1.50. You pay the very less amount you require to win that bid.
With this following information, you can observe how bad bidding will mean less or no delivery. Extremely less people will see John’s ads because of his bid.
Solution
Facebook facilitates a handy tool known as a recommended bid. You must choose a bid within this level to ensure delivery. Bids on the lower range will get low delivery whereas bids on the higher side will receive more. If the bid range is extremely high, then that defines competition is bigger for those audiences. Experimenting with bids is a vital part of Facebook advertising.
- Low Ad Relevance
People recommend to observe ads relevant to them, which is why Facebook states how relevant each ad is to an individual before delivering it to them. Such that, if your ad is under functioning, it could be from low relevancy.
Solution
Facebook’s ad relevance diagnostics can determine if it was relevant to the audience it reached if a particular ad isn’t meeting your advertising goals. And if not, what adaptation to your ad creative, post-click experience or target audience could improve performance.
The particular relevance diagnostics asses every ad’s previous performance in the ad auction over the date range you’ve chosen:
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Quality Ranking
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Engagement Rate Ranking
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Conversion Rate Ranking
The Bottom Line
As long as you are clear on Facebook Ads rules and guidelines, you mustn’t have any problems with ad delivering. Well, if you do, simply take the important steps to solve the issue. Make as large as possible ad clicks via fastening it to a customized post-click landing page once your ad is delivering.
Facebook might be a deleterious beast, filled with unwritten guidelines but it’s still a creature that you securely and safely navigate if you own a solid understanding of the basics.
Section of that understanding includes being able to know the most common why a campaign isn’t functioning and knowing exactly what step must be taken when it exists to you.
