Important Online Marketing Metrics for Digital Marketing Success
For measuring and tracking the performance of the marketing campaigns, Digital Marketing Metrics and KPIs are considered to be the values used by the people involved in marketing. For promoting the services and products, digital marketing teams use several tools and also do tracking of the results. Well, this can be time-consuming and quite challenging. It is not so difficult though for determining targets and objectives and measure performance based on those values by creating specific digital marketing KPIs.
In this blog, we will be casting a light on few online marketing metrics!
You might be probably struggling to master your metrics if you are a former camp, resulting in measuring results is the distinction between wishful thinking and exact return on the marketing investment.
Here we go with a few Essential Online Marketing Metrics for Digital Marketing Success!
1.Total Visitors on Site
This is one of the big picture numbers, you must keep track overtime to give a rough idea regarding your campaigns that focus on reaching more and more consumers. Over time, this number should boost up and if it diminishes month to month, the time is to focus on the marketing channels for identifying and knowing the problems that come in such manner
2.Traffic through Channels
This is fruitful for the segmentation of your traffic sources to pinpoint that is over and underperforming in the entire marketing campaigns. Generally, we can divide them into the following FOUR channels:
Direct Visitors: Just by typing URL into their browser, there are ones who come to your website.
Organic Search: Based on a search query, these are visitors who arrive at your site.
Referrals: From one link to another website or blog, these visitors reached your side.
Social Media: From your social media platforms, if you have a social media presence, you’ll want to measure the visitors who reach your site. Since social traffic is a good indicator of engagement and awareness, social interaction even delivers a few specific insights into the overall effectiveness of your content marketing and online marketing campaigns.
3.Number of Visitors compared to Number of Return Visitors
Be it’s “sticky” for attracting multiple visits, this is an essential distinction to track, return visitors give you an indication of the usefulness and content quality. By keeping the track of this ratio week over week and month over month showcase you the performance of the new content. Let’s take an example: One can know the driving traffic of the new content by having a high ratio of new visitors to return visitors as compared to a previous month rather the rest of your website doesn’t meet the requirements of the new visitors.
4.Time on Site
This gives you insight into the level of interest and engagement of your website visitors. Since visitors who spend a lot of time on your site are searching out useful and creative content, although this is a good all-purpose indicator of how well your site is performing. Visitors who are likely to spend much time on your site are known to be as the most committed customers.
5.Exit Rate
Specifically for the websites. This is considered as a helpful metric that has a multi-page conversion process. From a particular page as a percentage of all people who viewed that specific page, the exit rate differentiates from the bounce rate in the exit rate measures the number of people left the site. However, this helps in identifying drop-off points in your conversion process for optimizing accordingly.
